Malta-based B2B advertising and marketing options supplier BlueRibbon Software program has signed a deal to provide its jackpot advertising and marketing platform to Spanish and Latin American gaming operator Codere.
The partnership will see Codere’s licensed Spanish and Mexican iGaming websites initially utilise BlueRibbon’s participant engagement answer, permitting the operator to create bespoke jackpots to drive participant acquisition, engagement and retention.
“As we’ve seen within the European markets, gamers are in search of innovation and providing the identical expertise because the competitors isn’t going to chop it in relation to constructing model loyalty,” mentioned BlueRibbon co-founder and CEO Amir Askarov. “By partnering with us, Codere is confirming that the identical is true for his or her gamers.
“Codere is among the most revered and well-known manufacturers in Latin America, and we’re excited to enter this new market with such a powerful companion. We all know that smaller, extra winnable jackpots not solely maintain gamers’ consideration but in addition give operators the management to market promotions to particular segments, serving to them hit firm targets. I’m assured that BlueRibbon’s answer will help Codere’s plan to create an thrilling on-line surroundings that draws and engages gamers all through their lifecycle.”
Codere product division supervisor Erez Leket added: “Blue Ribbon has set a brand new commonplace in relation to participant engagement and they’re the best content material companion for us throughout each our most vital and our rising markets. We stay up for working intently along with them in Spain, Mexico, Colombia, Argentina and plenty of extra thrilling jurisdictions.”
Shares in Codere SA (MCE:CDR) have been buying and selling up 1.77 per cent at €1.15 per share in Madrid earlier Monday.