In these distinctive instances, European denim model ONLY in collaboration with Cosmopolitan India, innovates to current the retail world’s first marketing campaign with model ambassador Ananya Panday, shot fully at residence! With ONLY at Residence, ONLY captures the canvas of Ananya’s lockdown diaries, encouraging ladies to expertise these unprecedented instances with pleasure and creativity, whereas most significantly embracing oneself. Even because the world limps again to normalcy, self-love and self-care is not going to exit of favor.
The marketing campaign makes an attempt to painting the brand new actuality of the world, via the lens of the model ambassador. ONLY at Residence encourages shoppers to wade via this season with a smile and loyal hope, whereas frequently shifting ahead.
Talking on the innovation, Vineet Gautam, CEO & Nation Head, BESTSELLER India, stated, “Our ONLY woman Ananya is edgy with a signature fashion, identical to our model and we wished to showcase that! We’re adjusting to present instances however taking pictures a model marketing campaign at house is creativity and flexibility at its peak. We’re emboldened and crammed with hope for the longer term. We’ll set extra developments, convey in additional innovation and proceed to forge an inimitable bond with our prospects.”
Ecstatic Ananya Panday says “ONLY got here up with such a cool idea! A photograph shoot, from residence and with one of the best within the enterprise directing us nearly. It was a very totally different course of however one which I totally loved! I’m excited to see the response it will get.”
Sharing her expertise, Nandini Bhalla – Editor, Cosmopolitan India says, “We love associating with manufacturers that resonate our vibe. ONLY is enjoyable and energetic and this was a marketing campaign woven collectively in artistic heaven! We’re glad we might create one thing so iconic with the right muse!”
Additionally Learn: Suhana Khan turns 20 and her greatest pal, Ananya Panday misses her an excessive amount of!
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