Posing behind a larger-than-life stalk of broccoli, De De Pyaar De and Marjaavaan star Rakul Preet Singh seems in a brand new marketing campaign for Individuals for the Moral Remedy of Animals (PETA) India that encourages followers to “Strive Vegan”. The advert, which debuts simply in time for World Setting Day (5 June), was shot by ace photographer Shivangi Kulkarni, with hairstyling by Ashis Bogi, make-up by Salim Sayed, and styling by Nidhi Jeswani.
Singh, who made her mark in each Bollywood and South Indian movies, determined to go vegan earlier this yr and instantly referred to as it the most effective selections she’s ever made.
“Rearing [animals for] meat for human consumption makes use of one-third of the world’s freshwater sources and one-third of worldwide cropland for feed – the identical can be utilized to feed people straight, which is the primary necessity,” says Singh. “Vegan meals are very excessive in vitamins. Leafy inexperienced greens are excessive in protein – broccoli is, too. [Getting] protein via your pulses and beans and different greens is greatest.”
Everybody who follows Singh’s lead and goes vegan dramatically reduces their carbon footprint: based on the United Nation’s Meals and Agriculture Group, animal agriculture is chargeable for almost a fifth of human-induced greenhouse-gas emissions. Going vegan additionally helps fight the unfold of lethal viruses: filthy manufacturing unit farms and meat markets crammed stuffed with harassed animals are breeding grounds for illnesses like chook flu and swine flu.
And naturally, vegan meals assist animals. As PETA India reveals in its video exposé “Glass Partitions”, chickens killed for meals are sometimes shackled the wrong way up earlier than their throats are slit. Cows and buffaloes are crammed into autos in such massive numbers that their bones usually break earlier than they’re dragged off to the slaughterhouse, and pigs are stabbed within the coronary heart as they scream. On the decks of fishing boats, fish suffocate or are reduce open whereas they’re nonetheless alive.
Singh joins Kartik Aaryan, Anushka Sharma, Shahid Kapoor, Hema Malini, R Madhavan, and plenty of different celebrities who’ve teamed up with PETA India to advertise wholesome, humane meat-free meals.
PETA India – whose motto reads, partially, that “animals usually are not ours to eat” – opposes speciesism, which is a human-supremacist worldview.
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