Flutter Leisure’s FanDuel has agreed a multi-year partnership with the NFL’s Denver Broncos.
FanDuel will function an official sports activities betting accomplice and day by day fantasy accomplice of the Broncos, marking its first partnership with an NFL group.
The partnership provides FanDuel entry to official Broncos marks and logos to be used throughout its on-line sports activities betting and day by day fantasy sports activities providing in Colorado, with the operator additionally benefitting from in-stadium signage and radio and TV promoting to advertise its sports activities betting providing on to followers.
“Colorado is house to a passionate sports activities fan base and unbiased spirit, and, along with the Broncos, we will take the fan expertise in Colorado to the subsequent stage,” mentioned FanDuel Group chief advertising officer Mike Raffensperger.
“With the NFL season simply across the nook, partnering with an revolutionary group just like the Denver Broncos permits us to supply partaking fan experiences each inside and outdoors the stadium and entry to distinctive betting promotions and content material.”
Denver Broncos chief industrial officer Mac Freeman commented: “FanDuel has constructed a powerful repute as a premier gaming vacation spot for sports activities followers. The methods they well attain individuals by means of partaking and entertaining content material is in step with the Broncos’ revolutionary pondering when connecting with our followers.
“With FanDuel’s profitable launch into Colorado earlier in Might, we imagine Broncos followers will get pleasure from FanDuel’s trusted cell sports activities betting and day by day fantasy platforms.”
FanDuel launched its IGT-powered sports activities betting providing in Colorado final month in partnership with Twin River Worldwide Holdings’ Golden Gates On line casino Black Hawk.
Shares in FanDuel father or mother Flutter Leisure plc. (LSE:FLTR) had been buying and selling up 1.75 per cent at 11,040.00 pence per share in London Tuesday morning.