Betfred USA Sports activities has unveiled a multi-year partnership with the NFL’s Denver Broncos because it prepares for the launch of its new retail sportsbook in Colorado.
This can see Betfred open a sports activities betting lounge exterior the Empower Subject at Mile Excessive stadium, and likewise acquire entry to in-stadium signage and different advertising and marketing alternatives.
Betfred turns into the second sports activities betting associate for the Broncos, alongside Flutter Leisure’s FanDuel.
“We’re extraordinarily happy with our partnership with Saratoga and are excited to be a part of the wealthy gaming neighborhood in Black Hawk,” mentioned Betfred USA Sports activities chief working officer Bryan Bennett. “We knew we would have liked to be aggressive upon coming into the Colorado market with a Vegas-quality sportsbook and a sponsorship settlement with the Denver Broncos, one of many premier franchises in US sports activities. We stay up for launching our on-line platform proper earlier than soccer season.”
Following an settlement earlier this 12 months, Betfred is anticipated to open its new retail sportsbook at Saratoga On line casino in Black Hawk later right this moment, coinciding with the reopening of the on line casino after a three-month hiatus as a result of COVID-19.
“Betfred’s mixture of a bodily sportsbook at Saratoga On line casino, intensive retail choices in Europe and an upcoming on-line providing make them a corporation we expect Broncos followers will get pleasure from participating with,” mentioned Broncos chief business officer Mac Freeman. “They’re comparatively new to Colorado and are enthusiastic to be part of gameday at Empower Subject at Mile Excessive.
“By way of a tailgate activation that includes a gaming lounge adjoining to Sports activities Legends Mall, we can present our followers with a brand new and thrilling onsite expertise at our stadium.”
Saratoga On line casino Black Hawk vp of enterprise improvement Sam Gerrity added: “We couldn’t be happier with our partnership with Betfred and its many years of retail and on-line sports activities betting expertise.
“Saratoga strives to ship a premium visitor expertise, and we consider the Betfred sportsbook continues to construct on that promise.”