Toronto-listed lottery provider Pollard Banknote has partnered Blackhawk Community to launch a brand new in-lane retail lottery resolution.
The partnership will see Pollard Banknote supply lottery scratch video games in checkout lanes alongside the vary of pay as you go playing cards provided by Blackhawk, enabling retailers to market and promote lottery tickets on the register with out requiring lottery terminals or workers.
The answer will drive instantaneous lottery gross sales by putting the principally impulse-driven purchases in-lane at main retailers and comfort shops, straight in view of shoppers.
“Blackhawk is dedicated to bringing revolutionary fee options to POS – together with lottery – to its huge community of retail companions to assist enhance attain, loyalty, and income,” stated Blackhawk Community head of world commerce Brett Narlinger. “Partnering with Pollard Banknote to assist its scanACTIV resolution is but an alternative choice that may allow our multi-lane retail companions to drive incremental gross sales and supply higher worth and comfort to their prospects.”
Pollard Banknote government vp of gross sales and buyer growth, Jennifer Westbury, commented: “We’re excited to associate with an business chief like Blackhawk and leverage its breadth of retail and funds experience to develop our lottery merchandise throughout its expansive community of multi-lane retail companions.
“Pollard Banknote is a confirmed innovator within the lottery business and is devoted to being on the forefront of introducing new options for lotteries to develop their participant attain and develop gross sales. scanACTIV is a part of our evolving portfolio of cutting-edge options designed to boost retail gross sales and facilitate in-lane lottery purchases. Our partnership with Blackhawk will additional allow us to ship a extra handy lottery expertise, and extra importantly, open untapped alternatives for lotteries to extend revenues in assist of fine causes of their native communities.”
Shares in Pollard Banknote Ltd (TOR:PBL) closed down by 1.42 per cent at CAD$17.40 per share in Toronto Friday.