Malta-based B2B advertising options supplier BlueRibbon Software program has signed a deal to supply its jackpot advertising platform to operator Casumo.
The partnership will see Casumo utilise BlueRibbon’s participant engagement resolution, permitting the operator to create bespoke jackpots to drive participant acquisition, engagement and retention.
“Partnering with BlueRibbon permits Casumo to additional enrich and diversify its product,” mentioned Casumo director of gaming Jacqui Gatt. “We stay up for having the flexibleness to construct customized in-house jackpots that can combine inside our distinctive gamification layer, in addition to our Reel Races tournaments, delivering a extra sturdy, immersive expertise for gamers.”
BlueRibbon Software program CEO and co-founder Amir Askarov commented: “Priding ourselves as business disruptors, this strategic transfer for each ourselves and Casumo reinforces our shared ardour for revolutionary gamification instruments and enhanced buyer engagement.
“Getting into into such an esteemed partnership is testomony to the energy of our capabilities as we endeavor to ship on our promise of offering distinctive consumer experiences and content material agnostic gaming options of the very best degree.”